Generative Engine Optimization Services That Get Your Brand Cited
When a buyer asks ChatGPT or Perplexity who to hire, you are either in the answer or invisible. Zera Creative is a GEO agency that makes your business easy for AI tools to find, trust, and cite.
Houston-based. Tracking citations across ChatGPT, Perplexity, and Google AI Overviews.
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Ranking on Google Does Not Mean AI Will Mention You
Generative engines do not show a list of links. They write an answer and cite a few sources. Those sources are picked on different signals, which is why a page-one site can still be missing from every AI answer.
AI describes you wrong:
Old services, wrong location, or no mention at all.
Competitors get named:
Same market, same offer, but AI picks them.
Nobody is checking:
No one tracks what AI tools say about your business.
What Our GEO Services Cover
As a generative engine optimization company, we work on the four signals that decide who gets cited.
AI Citation Audit
We ask the major AI tools your real buying questions and record what they say about you, and who they cite instead.
- Answers checked across ChatGPT, Perplexity, AI Overviews
- Competitors cited in your place
- A clear baseline to measure against
Entity & Brand Consistency
Your name, services, and location described the same way everywhere AI reads. Mixed signals are the most common reason AI skips a business.
- Website, schema, and profiles aligned
- Directory and review listings cleaned up
- One consistent business description
Third-Party Mentions
AI tools trust what others say about you more than what you say about yourself. We build mentions on the sources they read.
- Review sites and directories
- Industry publications and lists
- Sources chosen per category
Citation Tracking
Monthly checks show which questions now mention your brand, which still do not, and what we change next.
- Agreed list of buying questions
- Month-on-month citation changes
- Next actions in every report
What to Expect From a GEO Agency
We would rather set honest expectations now than explain them in month three.
No guaranteed citations:
AI answers change between users and runs, so nobody controls a fixed spot.
Visibility first, traffic second:
AI tools send less traffic than Google, but they shape who buyers trust.
Measured every month:
You see exactly which questions mention you.
GEO, AEO, AI SEO: Where GEO Fits
GEO is about being cited inside an AI-written answer. It is different from the other two:
- GEO (this page): gets your brand cited in ChatGPT, Perplexity, and AI Overviews
- AEO: wins answer boxes inside normal search: snippets, People Also Ask, voice
- AI SEO: uses AI to run your SEO programme faster
How we work
From citation audit to tracked results
Citation audit
What AI tools say about you today.
Entity cleanup
One consistent description everywhere.
Source building
Mentions on the sites AI trusts in your category.
Content depth
Resources that make you worth citing.
Monthly report
Which questions now name you, and what is next.
Results You Can Hear From Clients
Looking for a GEO agency near you?
We are based in Houston, TX and work with clients across the US. If you have been searching for a GEO agency near me and want to know what AI tools are telling your customers, start with a free citation audit. The people who run the work are the ones you talk to every month.
Find out what AI is telling your customers about you
The citation audit is free and takes about a week. You get the findings either way: what AI says now, who gets cited instead of you, and what we would fix first.
FAQs
What is generative engine optimization?
GEO makes your business more likely to be cited when tools like ChatGPT and Perplexity write an answer. It focuses on consistent business data, third-party mentions, and content depth.
Is GEO just SEO with a new name?
They share a base, but the goal is different. SEO wins a position in a list. GEO wins a mention inside an answer.
Can you guarantee ChatGPT will cite us?
No, and no one honestly can. We fix the signals that make citations likely and track whether they improve.
How do you measure GEO?
Monthly checks across ChatGPT, Perplexity, and AI Overviews on an agreed list of buying questions.
Should we do GEO or SEO first?
SEO first in most cases. GEO builds on the same foundation, and Google still sends far more traffic.
