PPC management judged on cost per lead, not clicks
Zera Creative is a PPC agency built around one number: what a lead actually costs you. Most PPC management reports impressions and click-through rates that look busy and prove nothing. We work the other way. As a Google Ads agency and paid search team, we run your campaigns to a cost-per-lead target and show you spend, leads, and return in a single report. Whether you have run ads before or are starting cold, our PPC management is built to turn ad spend into qualified enquiries you can measure.
Houston-based. Serving service and ecommerce businesses across the US.
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You are paying for clicks. The question is whether they become customers.
Plenty of agencies can spend your budget. Far fewer tie that spend to a booked customer. The gap between a click and a customer is where most PPC quietly fails: wrong keywords, untracked calls, and landing pages that leak. What makes a good PPC agency different is not a secret bidding trick, it is discipline. Track every lead, cut what does not convert, report the one number that matters.
Your agency reports CTR:
Click-through rate does not tell you what a lead cost. Cost per lead does.
Spend rises, leads stay flat:
Usually a targeting or landing page problem, not a budget one.
You are running ads yourself:
It works until it takes more time than the business it brings in.
Every paid channel your customers actually use
Google Ads Management
The highest-intent channel there is: someone types the exact problem you solve, and your ad is the answer. As a Google Ads agency, we build search campaigns that reach buyers at that moment, not just anyone browsing. A dedicated specialist on your account, tight negative keyword lists, and call-first formats for phone-driven businesses.
- Keyword and search-term research with a negative list from day one.
- Tight geographic targeting around your real service area.
- Google Local Services Ads setup where you are eligible.
Paid Social Advertising
Reach people before they search. As a social media advertising agency, we run Meta, Instagram, LinkedIn, and TikTok campaigns for businesses where the decision is visual or emotional. Lookalike audiences built from your best customers, creative tested in small batches, and budget protected from the usual learning-phase waste.
- Lookalike audiences built from your existing customers.
- Short video and carousel creative, tested in batches.
- In-platform lead forms for low-friction capture.
Retargeting & Display
Most visitors leave without acting. As a display advertising agency, we bring back the ones who showed intent, at a fraction of first-click cost. Audiences split by behaviour, with frequency caps so you are not following people around for a month.
- Audiences split by behaviour: viewed pricing, started a form, called.
- Frequency caps to avoid ad fatigue.
- Runs across Google Display, YouTube, and Meta from one plan.
Paid Search & SEM
Paid search is the discipline underneath it all. As an SEM agency, we manage the full paid search program across engines, not just one ad account. Businesses with longer sales cycles use us where a single deal can justify a quarter of spend. Weekly optimization, not set-and-forget.
- Full paid search program across Google and Microsoft Ads.
- B2B and long-sales-cycle campaign structures.
- Weekly optimization, not set-and-forget.
Management fee and ad spend are separate
Flat monthly management fee, quoted after the audit
Ad spend paid directly to the platforms, never marked up.
No long-term contracts. Cancel anytime after the first 90 days.
Minimum recommended ad spend: $500 per month to generate meaningful optimization data.
Work with a PPC consultant, not just an agency
One report. The whole funnel.
- Total spend by channel and campaign.
- Leads by source: calls, forms, chats.
- Cost per lead, this month against last.
- Which keywords and audiences produced leads, and which only produced clicks.
- Landing page conversion rate.
- What we are changing next month and why.
From audit to first report in about 30 days
Account audit
Tracking first
Build and launch
Weekly optimization
Monthly report and call
Results You Can Hear From Clients
A Houston PPC agency that answers the phone
Send us your ad account. We will tell you what is wasting money
FAQs
What is the difference between PPC and SEO?
PPC (pay-per-click) buys placement instantly. You pay for each click and stop when the budget stops. SEO earns placement over months and keeps working after. In the PPC vs SEO decision, PPC wins on speed, SEO wins on long-term cost. Most businesses need both, which is why our PPC runs alongside our SEO service.
Is PPC better than Google Ads, or are they the same?
Google Ads is one PPC channel. The biggest. PPC is the wider category that also covers Microsoft Ads, paid social, and retargeting. A good PPC agency runs whichever mix fits your customers, not just Google.
What is the minimum ad budget you work with?
$500. Below that, the data is too thin to optimize against, and you are better off starting with SEO first.
Do you need access to my existing Google Ads account?
Yes, manager-level access. You keep ownership. If you do not have an account, we create it under your business, not ours.
How long before PPC produces leads?
Search campaigns can produce leads in the first week. Getting cost per lead down to a stable number usually takes 4 to 8 weeks of optimization data.
What happens if I stop?
Campaigns, ad copy, and audiences stay in your account. Nothing is held.
