Wondering what SEO trends you must keep on your radar this 2022 and beyond.
With the chaos spurred by the uncontrollable pandemic, back in 2020, many Google updates and announcements kept the professionals striving hard to succeed. Advancements in AI, integration of voice search and many more cutting-edge innovations have truly transformed the SEO industry. To help you stay ahead of the curve, here are some killer techniques based on top search engine optimization trends to follow in 2022.
1. User Intent
One of the most talked-about trends is to incorporate user intent in your content marketing strategy. You need to create a holistic approach to integrating the right keyword and content that connects and responds to the user’s needs. If you ponder on the recent Google updates of improvising Meta titles and descriptions, you’ll notice how much the search engine is trying to satisfy and cater to its visitors with accurate search results.
2. Core Web Vitals Optimization
The introduction to Google ranking metrics – Core Web Vital, has made a major break in gaining a visible spot in the search engine. The SEO metrics help measure a website’s performance and improvise it in accordance with the audience’s perspective. It helps design every feature shaping the visitor’s journey to generate greater profitability. With Core Web Vitals you get to establish a win-win strategy for your business. Here are the following Core Web Vital metrics to follow:
● Largest Contentful Paint (LCP)
● First Input Delay (FID)
● Cumulative Layout Shift (CLS)
3. Keyword Clustering
Google’s Natural Language Processing (NLP) is advancing to offer effective results. It has become a more granular and complicated process for professionals. If you want to level up your rankings, you need to involve multiple keywords (long tail, short tail, and a combination of both). Use top SEO tools like Ahrefs and Google Keyword Ranking to know which is your best performing keyword to pair it with the second or third best keyword.
4. Content Quality
SEO professionals used to focus more on short-term strategies. However, now Google updates have instructed experts to provide more value to their audience. Content needs to be precise, informative, rich with research, and most importantly valuable. You must not rely on one or two kinds of content instead dive deeper to try innovative techniques to reach out to your audience. For instance, reels a feature on Facebook, can be utilized to interact and connect with your audience.
5. Use of Structured Data & Rich Snippets
In the quest to make information accessible and offer accuracy Google introduced semantic SEO techniques. Based on this, professionals ensure appropriate indexing of keywords and focus on legitimacy and value. In 2022, SEO experts are creating strategies to drive conversions through rich snippets and structured data. Snippets help crawlers detect the data and present it in front of your target audience. Many businesses around the world are now leveraging schema markup techniques which make it one of the most followed SEO trends.
6. Long-Form Content
Branding eBooks, lengthier blogs, and infographics are some of the leading content techniques that are in the frontline to gain rankings.
Wondering why? Well, this is one technique that offers a high level of Expertise, Authoritativeness, and Trustworthiness (in short E-A-T) signals that Google stands out for. It provides a credible source of information to the readers and gives them a detailed overview of the service or industry they are interested to explore. Brands are now moving towards incorporating long-form content to generate traffic on their sites and position themselves more firmly on the search engine.
7. Changes in SERP
Have you been noticing the significant SERP changes lately? If not, it’s high time you learn more about it. The latest SERP changes are targeting digital marketing strategies including Google images, PPC, Knowledge Graphs and Apps.
Among the many SERP changes the foremost was the introduction of tabs in the image section. When you type a query to look for an image, Google will automatically offer clearer suggestions in the tabs. Next is the appearance of PPC ads which are now not that easily visible. The third one was the Product Info Graph which gives a detailed overview of products from reviews to specifications. Next was the expansion of meta titles and descriptions to help visitors easily navigate to the results they are looking for on Google.
8. AI-Generated Content
Artificial Intelligence in SEO will continue to create a greater impact through its advanced and redefined techniques. The use of voice search, tools, and semantic SEO techniques will help AI bots to rank a website with greater efficiency. Furthermore, AI-generated content is now taking the center stage. OpenAI made the GPT-3 (third-generation Generative Pre-trained Transformer) easily available for public use. With that many leading tools like CopyAi, Jarvis, and Headline surfaced. These tools assist in creating different forms of content including titles, descriptions, blogs, reports, and articles. The content stays original, informative, and valuable.
9. Content Optimization Software
You need to get your hands on cutting-edge content marketing software. Some of the top-notch tools are SEO surfer, MarketMuse and SemRush. These tools will not only optimize on the basis of local SEO but will let you create powerful content that can satisfy Google crawlers. You get to monitor your SEO performance and update it as per the latest trends.
10. The Democratization of Search
Search is becoming more democratic while designing a web experience for users. Where Domain authority and backlinks were the crucial techniques, search has turned out to be a secret hack to score Google ranking. For websites, mobile-friendliness is the top technique. You have to offer features that can provide ease and accessibility to all the users. With an optimized search option, you intend to offer targeted results to your visitors engaging them to spend more time on your site. If your website provides high quality and seamless experience it’s more likely to rank at the top.
The year 2022 lets you explore and go beyond your boundaries. It encourages professionals to be more transparent and targeted. You must understand the needs and preferences of your audience to fully cater to them. The more engaging you are the deeper your brand can penetrate into the market, if you are in search of a professional’s help, Zera Creative is here for you. We have qualified and experienced professionals who ensure the best results with complete transparency.
Noushad is a Serial Entrepreneur and CEO of the leading Digital Agency ‘Zera Creative’ which is a modern-day Website and SEO Company that focuses on building, managing, and ranking world-class brands on top of major search engines. Noushad has 10+ years of experience in the digital and IT industry. He writes about SEO, Marketing, Branding, Websites, Productivity, and Life in general.