Lead generation company
Lead Generation Services That Fill Your Pipeline
Lead generation is the process of attracting people who are interested in what you sell and capturing their details, so your sales team can follow up. Traffic and clicks do not pay the bills. Qualified leads do.
As a lead generation company, we plan the whole journey: the audience, the ads or outreach that reach them, the landing page that converts them and the qualification step that tells you who is worth a call. Our performance marketing, web design and SEO teams work together, so every part supports the same goal.
We also use AI to help qualify leads and to automate follow-up and workflows, through our AI automation services, so your team spends its time on the leads that matter.
Whether you sell to other businesses or directly to consumers, the aim is the same: a steady flow of enquiries that fit your ideal customer.
Our Lead Generation Services
Six ways we generate leads for your business. We combine them based on your market, budget and sales cycle.
B2B Lead Generation
Reach decision-makers at your target companies with a mix of search, LinkedIn, email and ads, built around your ideal customer profile.
LinkedIn Lead Generation
LinkedIn outreach and ads that put your offer in front of the right job titles, industries and company sizes.
Cold Email Outreach
Targeted email sequences to prospects who fit your criteria, written to start conversations instead of filling inboxes.
Facebook and Google Lead Ads
Lead ads on Meta and Google that capture enquiries from people already interested in what you sell.
Landing Pages and Funnels
Fast, focused landing pages and forms designed by our web team to turn visitors into leads.
Lead Generation for Your Industry
Every industry buys differently. We shape the offer, the channel and the follow-up around how your customers decide.
IT Services and Software
Demo requests and discovery calls for software houses, IT services companies and SaaS products.
Real Estate
Serious buyer and investor enquiries for developers, builders and agents.
Solar and Energy
Quote requests from homes and businesses looking at solar.
Law Firms and Professional Services
Consultation requests for law firms, accountants and consultants.
Education
Admission and enrolment enquiries for schools, institutes and e-learning platforms.
Healthcare
Patient appointment requests for clinics, dental practices and health brands.
E-commerce
Qualified buyers and repeat customers for online stores.
Something else?
We have worked across 12 industries. See industries we serve.
How Our Lead Generation Process Works
A clear process from the first call to the first qualified lead.
Discovery
We learn your business, offer, ideal customer and goals, and agree what a qualified lead means for you.
Targeting
We define your audience, markets and channels, and plan the budget.
Outreach or ads
We launch the campaigns: lead ads, search ads, LinkedIn or email outreach, with landing pages built to convert.
Lead qualification
We screen enquiries against your criteria, using AI to help sort and qualify them, so your sales team sees the ones that fit.
Handoff
Qualified leads reach your team by CRM, email or WhatsApp through automated workflows, so someone can follow up quickly.
Reporting
You get regular reports on leads, cost per lead and what to improve next.
How We Qualify Your Leads
A lead is only useful if it fits your business. We use BANT-style criteria and agree your own definition of a qualified lead before the campaign launches. AI helps us sort incoming leads against those criteria.
A lead who has shown interest in your offer but is not yet ready to buy.
A lead your sales team has checked and confirmed is worth a commercial conversation.
Lead Generation Pricing
Every business sells differently, so we price lead generation around your goals instead of a one-size-fits-all package.
Your industry and market
Competitive markets and high-value sales cost more to reach than local, lower-ticket ones.
Channels used
Search ads, social ads, LinkedIn, email outreach and SEO each have different costs and lead times.
Lead volume and budget
The number of leads you need, and your ad budget, shape the plan and the price.
Qualification criteria
The stricter your definition of a qualified lead, the more screening and targeting the campaign needs.
Tell us about your market and target, and we will send a custom quote.
Results and Case Studies
We track conversion rate, cost per lead and return on ad spend on every campaign. Ask us for case studies from your industry.
Our work
Browse websites, campaigns and creative we have produced for brands in Pakistan and abroad.
Performance marketing
How we plan, run and report on paid campaigns that aim at leads and sales.
Platforms and Tools We Use
We run campaigns on the platforms your customers use, and track every lead from the first click to the handoff.
Why Choose Zera Creative as Your Lead Generation Marketing Agency
Ads, creative and web under one roof
Landing pages, ad creative and campaigns come from one team, so leads arrive with the pages and creatives built to convert them.
Experience across 12 industries
We have worked with 176+ brands since 2016, from software houses and builders to clinics and online stores.
Search and paid, together
We pair https://zeracreative.com →
Clear reporting
We track conversion rate, cost per lead and return on ad spend, and tell you what to improve next.
Local and global reach
Based in Karachi, we serve clients in Pakistan and in 40+ countries.
Easy to reach
Call or WhatsApp us on +92-309-2156445 and talk to the team that will run your campaign.
Real Client Testimonials on Google
WHAT SOME OF OUR SATISFIED CUSTOMERS ARE SAYING
Lead Generation FAQs
What is lead generation?
Lead generation is the process of attracting people who are interested in your product or service and capturing their contact details, so your sales team can follow up. Channels include ads, search, social media, email and outreach. The goal is a steady flow of qualified leads, not just website visits.
How much do lead generation services cost?
The cost depends on your industry, the channels used, how many leads you need and how strictly a lead is qualified. We quote after learning about your goals, so the plan fits your market and budget. Use the form on this page to get a custom quote.
How long does it take to get leads?
Paid campaigns can start producing enquiries soon after they go live, while SEO and outreach build up over time. The timeline depends on your offer, budget and market, and we set expectations with you in the plan.
What is the difference between B2B and B2C lead generation?
B2B lead generation targets decision-makers at other businesses, often through LinkedIn, email and search, with longer sales cycles. B2C targets individual consumers, usually through social ads, search and local visibility, with faster decisions. We run campaigns for both.
Do you guarantee leads?
No honest agency can guarantee a fixed number of sales, because results also depend on your offer, price and sales follow-up. What we do is agree the definition of a qualified lead, the channels and the targets up front, and report on them regularly.
What is a qualified lead?
A qualified lead matches your ideal customer and shows real buying potential. A common check is BANT: Budget, Authority, Need and Timing. We agree the criteria with you before the campaign starts.
Which industries do you work with?
We have worked with brands across 12 industries, including technology and SaaS, real estate and construction, professional services, healthcare and e-commerce. See our industries page for details.
Which channels do you use to generate leads?
Depending on your goals, we use Google Ads, Facebook and Instagram lead ads, LinkedIn, email outreach, SEO and landing pages built to convert. We can also connect your leads to your CRM or WhatsApp with automation.
Do you use AI in lead generation?
Yes. We use AI to help qualify and sort incoming leads against your criteria, and to automate follow-up, such as instant replies and adding leads to your CRM. Your team still speaks to the people, while AI handles the repetitive work.
Get Free Consultation
Ready for qualified leads instead of empty clicks? Tell us about your business and goals, and get a free consultation from the Zera Creative team.
Call: +92-309-2156445
General: hello(@)zeracreative.com
Sales: sales(@)zeracreative.com